How keyword research is done

As digital marketers, understanding the importance of keyword research for SEO is second nature. One of the foundations of successful SEO is finding and targeting the right keywords, which can have a huge impact on optimizing a website's performance. In today's competitive market, it's important to ensure that you are taking all steps necessary to get ahead and stay ahead of your competitors – and that means having a thoroughly researched and optimized keyword list.

To ensure that you are achieving maximum success with your keyword research efforts, you first need to understand what it entails. Keyword research involves researching topics that relate to the services or products being sold on your site in order to determine what people are searching for and how often they are searching for it. This will help you identify potential topics relevant to your site's content that users might search for using specific terms or phrases.

Once you have identified potential keywords, the next step is to assess their competitiveness level. As competition levels in search engine rankings increases, it gets more difficult and expensive for brands to rank high even with optimized keywords – so understanding competitor activities can be very valuable in improving your overall SEO strategy. You can also use competitive analysis tools such as Moz's Keyword Analysis tool, SEMrush or Ahrefs to gain insight into what keywords your competitors are using so you can adapt and optimise yours accordingly.

To properly analyse keywords, you should look at various metrics such as Search Volume (how often a query is entered into a search engine), Cost-per-Click (CPC) (how much a company pays sponsors in order to be visible on SERP), Click-Through Rates (CTR) (the percentage of people who click through after seeing an ad in SERPs) etc… These metrics can help reveal where and how users search, as well as insights into customer behaviour when searching for terms related to your niche or industry.

Finally, once you have compiled all the data needed on your chosen keywords - including relevant syndicated content - the last step is then deciding how best to use them across your websiteStrategyand content marketing campaigns. You should list out all of the long-tail variations of each keyword and use them strategically throughout titles, meta descriptions and body copy across different pages on the website – especially blogs or specific pages that provide background information about services/products being offered. For example, if your business sells hair accessories, then using "hair" related terms throughout different pages on the website would be an effective way of targeting suitable searches from potential customers interested in buying hair accessories from you versus from another vendor online.